Modal shift for routines
How can we shift motorized traffic to more sustainable modes?
This opportunity area focuses on motorized traffic related to travel to and from cities. Traditionally, cities have primarily focused on accessibility, with a large share of traffic consisting of cars. The goal here is to improve this modal split in a unimodal or multimodal manner.
Cases
Modal shift for routines
City Planners
How can we facilitate city planners in better organizing routine traffic? Collaboration with area developments, mapping the functions and destinations of areas, and providing direction.
Modal shift for routines
Chain Travel
How can we better facilitate chain travel? Consider understanding chain travel better, journeys at the ecosystem level, combined tickets, guarantees for chain transfers, reservations, and pricing measures.
Modal shift for routines
Cycling Behavior
How can we stimulate cycling behavior for routine traffic? What is the cycling potential? What missing links and barriers do we not yet have a clear view of? How can we remove these? For example, mapping cycling behavior, creating space for cycling, through-routes, and bicycle parking.
Modal shift for routines
Exploring Behavioral Change
How can we better understand people in making their choices and act on this? Understanding dependencies in the action perspective. Finding the right moments, channels, and stimuli to influence behavior.
