ShiftWijzer
Opportunity area: Modal shift
Shows who is affected by roadworks or events, who could switch to train, bus or bike, and which measures would help. Developed with Goudappel, Amsterdam and Almere.
What problem are we trying to solve?
Roadworks, events and new neighbourhoods all put pressure on busy roads. Cities want people to switch to other ways of travelling, but don’t know who actually can.
01
Everyone gets the same message
Campaigns reach all drivers, including those with no real alternative.
02
The picture is in pieces
Traffic models, surveys and travel data each tell only part of the story.
03
Measures are a best guess
It’s hard to know in advance which measure will change how people travel.
How does it work?
Who is affected
Shows which travellers a closure hits, and where they come from and go to.
Who could switch
Groups travellers and shows their alternatives by train, bus or bike.
Which measure works
Tests measures per group and shows the expected effect before anything is decided.
How is it being tested?
TEST 1 · MEASURES
Putting together a package of measures
Planners pick measures, such as running a bus line more often, and choose which travellers they target.
TEST 2 · RESULTS
Seeing what the package achieves
How many travellers are still affected, and how many would switch to bike or public transport.
NEXT
Version 1.0 goes to its first users in Q4 2026. Later versions add events, park and ride, and shared mobility.
How does it fit into DMI?
CITY
Fewer car trips during roadworks and events
APPLICATIONS
ShiftWijzer
VISUALISATION
Maps and charts for each group of travellers
PLATFORM
Runs on the DRO-Spectrum What-If service
DATA
National traffic data, a synthetic population and local traffic models
Developed within DRO with Goudappel, Amsterdam and Almere, so other Dutch cities can use the same approach.
OPPORTUNITY AREA
Modal shift
COLLABORATORS
Curious what this could mean for your city?
Schedule a demonstration to learn more about how DRO partners are co-developing this and other applications for better management of the public space.
digitaleregie.openbareruimte@amsterdam.nl